What's in a Name

Today I did a Google search of my Blog title “This Little Idea Went to Market” to see if a crawler had picked it up yet. I did a Google search before I started my blog to see if the title had been used, however forgot to put it in the quotation marks. Nothing came up then. However today there was a hit again without the quotation marks. Somebody posted an entry on June 16, 2010 in another blog using my title “This Little Idea Went to Market”. So I did another search of the title this time placing the quotation marks around the title. I got approximately 6 hits, using this exact word grouping. One of them dated back to an article written in 1996. So my blog title was not an original idea, but it was mine. The interesting thing is over the past 16 years there have only been six instances of this word grouping on the web; however two of them were in the last three days.


Imagine working at an office building with about 1000 other people. One day you wake up and decide you are going to be different so you put on the Hawaiian shirt in the back of the closet that is normally reserved for picnics. When you get to work you see that Bob, Larry and Suzy all decided to wear a Hawaiian shirt too. What are the chances? Mathematically it could be figured out but who wants to. You just rack it up to odd in your head. On your way home from work you notice a billboard advertisement that you swear you have never seen, with a guy relaxing on the beach wearing you guessed it a Hawaiian shirt. Then you realize that maybe that billboard had been there for a while and Bob, Larry and Suzy all probably pass it every day too.
Now expound this out to the internet with millions and millions of blogs, web pages and news stories, only six accounts of this word grouping but two within 3 days. That is odd. The posting of my blog title ‘This Little Idea Went to Market” was this person’s own idea because the only person reading my Blog right now is my wife (Thanks honey!).
The paragraph about the Hawaiian shirt is how I explain random occurrences of ideas. It is what I attribute that feeling of having that great idea in your head, to only find out later that someone is already selling it in Wal-Mart.
By the way, the chances that the six words in my blog title “This Little Idea Went to Market” were to happen at random with someone just picking 6 random words out of the English language are 1 in 3.4E31 chance. That means 3.4 with 31 zeros after it (or 34 with 30 zeros). I made some assumptions to make this easier to calculate. I assumed 180,000 words in current use for the English language. This included replacement (math geeks know what this means), assumes no sentence structure (engineers don’t need sentence structure or spelling), or looking for something that would stick, words could be in any order.

How Do I Get There From Here?

When doing most anything there is a logical order to follow. Most people learn at a very young age that you must put on your socks before your shoes. Once the shoes are on your feet it is impossible to get your socks on your feet without taking the shoes back off. One way to bypass this procedure is to be like my son and just not wear any shoes, but that can lead to other problems.
Simple analogy? Yes! Getting an idea to market is far more complicated than putting your shoes and socks on. But maybe not. Think about how to explain to someone who has never seen shoes and socks (maybe an imaginary someone), how to wear them. How would you start?
“Grab a sock.”
“What is a sock?”
“The white cotton thingy over there.”
“This?”
“Yes! Now put it on your foot.”
“How?”




Well you get the idea. I think of it like trying to explain the color blue to a person that has been blind since birth.
This is where I am at. I have an idea. I have heard of the Patent Office. I have watched Law and Order so I know what a lawyer is. I have shopped at Wal-Mart so I have seen the mounds of stuff people will buy.
Now What?

Goals of this Blog

Here are my goals for this Blog.
1) Use Blog format to help keep me involved and motivated to follow through with the steps to take an idea to market.
2) Determine a clear path(s) from idea to market, a roadmap that can be followed by others (and me) for future ideas.
3) To find an expose pitfalls and traps that may be encountered through the process.
4) Develop tools and processes that can be used by all, for ideas, inventions, patents, copyrights, marketing, etc.
5) To get input from others! Comments are welcome.
6) To make money. Not from selling advertising, but by getting a product on the commercial market.